B4RM4N: Kickstart it Right Back to Hell

So this little nugget seems to be making the rounds on social media these days.

For those of you that decided to skip the video, whats being sold here is a cocktail shaker-app combination which measures how much of a fluid is being poured into the shaker.  After selecting what kind of cocktail you want in the app, it runs you through each ingredient, taking in data sent by the cocktail shaker and telling when to stop, ensuring perfect proportions.

Now, I want to take a step back, and explain, in no uncertain terms, that this is an awful idea, but not as a snobby mixologist’s, but from an entrepreneur’s point of view.  I trust that, should you wish to hear a bartender’s thoughts on the product or if you’re in the mood to learn some inventive ways of describing a pile of shit, many of my colleagues would be happy to oblige.   (Seriously though.  Check out how much gin the creators think should be in a single martini.  That guy poured out at least 6 ounces)